Look for Score Big: Winning More Business in Financial Services published by McGraw-Hill to be available June 2012.

It’s harder than it has ever been for those in financial services to acquire new clients. With the Score Big approach, acquiring new clients is as easy as asking -- you just have to ask the right people in the right way.

A breakthrough networking referral process that:

• Is time-tested
• Is repeatable and sustainable
• Is concise, quickly paced, and direct, with a style that is easy to follow and implement

Shows you not so much what to do but more importantly how to:

• Do it in a way that leads to tangible results
• Develop your own road map to ensure results
• Take what you learn from the book and apply it to your own situation
• Make authentic connections and leverage those connections
• Target and get in front of the people you want to know
• Allay anxiety in yourself and the people you are meeting
• Maintain an accountability system that tracks progress and measures results
• Become more efficient and effective personally and professionally
• Develop more and better relationships and maximize opportunities

Get what so many want but can’t find -- referrals that lead to new clients:

• Score Big coaches you through each step of the process, starting with what most people overlook: having a clear objective, knowing who to ask, how to ask, and how to prepare properly so that the initial request is comfortable for all concerned
• Detailed coaching is given for how to stage and develop scripts for the actual meetings with the potential clients, and how to react, track and follow through so these meetings result in lasting, profitable relationships.
• Those the author has coached have responded enthusiastically to being shown an efficient and effective way to grow their business through the Score Big process. You will, too.